FREE Webinar

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November 20, 2018

12:00 - 1:00 pm

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Reservation Deadline: November 16, 2018

Although the webinar is FREE, reservations are required. A webinar will only be shown at a specific location if someone registers to attend by January 12th.

Select from Four Convenient Locations

  • Toledo (ABLE Office): 525 Jefferson Avenue Suite 300 
  • Defiance (ABLE Office): 1340 A West High St 
  • Findlay (LAWO Office): 1800 North Blanchard St Suite 109 
  • Sandusky (LAWO Office): 109 W. Water St Suite U

Approved for 1.0 CFRE Credit; documentation

 

Sponsored by

Toledo Community Foundation

Our thanks to The Toledo Community Foundation, whose generosity allows the AFP Northwest Ohio Chapter is able to provide this webinar FREE all interested nonprofit fundraising professionals, board members, and volunteers. Normally, AFP webinars would cost $79 for AFP members and $99 for non-members.

Location Sponsor

ABLE/LAWO

We greatly appreciate ABLE (Advocates for Basic Legal Equality, Inc.) and LAWO (Legal Aid of Western Ohio), who host our webinars each month. Because of their availability, nonprofit fundraising executives are able to select from four convenient locations to view our professional development webinars.

 

 

The 100% Fallacy: Common Presumptions that hold your Fundraising Back

Presented by Tom Ahern - New York Times called Tom Ahern "one of the country’s most sought-after creators of fund-raising messages."

Many common assumptions about donors are just plain wrong, hence charities shipwreck financially and fail to grow. Get it right from the start, with this "truth stampede." World-sourced from top experts by Tom Ahern, you'll learn what are acceptable response rates for direct mail appeals and donor newsletters. You'll learn why you should hang your entire fundraising program off just one metric, Lifetime Value (LTV). You'll learn why monthly donors are preferable to annual donors. You'll learn why bequest donors are (usually) preferable to major donors.

About the Speaker

Tom AhernTom Ahern- In November 2016, the New York Times called Tom Ahern "one of the country’s most sought-after creators of fund-raising messages." He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of attracting and retaining donors. He's authored five well-received books on that topic, with two more in the pipeline. Each year, he trains thousands of fundraisers internationally through conferences and webinars. He is an award-winning copywriter and journalist. His recent clients for direct mail, capital campaign case statements, audits and training include Lucile Packard Children's Hospital at Stanford, the Anchorage Museum, Sharp Healthcare (nonprofit hospitals in San Diego), the United Nations High Commissioner for Refugees (USA), Oxfam AU, the Gettysburg Foundation, International AIDS Vaccine Initiative, Lollypop Farm, Friends of the Mississippi River, Connecticut Forest and Park Association ... and dozens more, large and tiny.
 

 

Handouts

 

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AFP Ten Star ChapterFriends of DiversityAssociation of Fundraising Professionals Northwest Ohio Chapter

John D. Lechman, CFRE, Chapter President

info@afpnwo.org | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax

 

© 2013 - 2018 AFPNWO, Toledo OH 43606 | All rights reserved.

 

 

 

Designed and hosted by Jacq Connect

 

Ten Star Gold Chapter

 

Friends of Diversity Award

Association of Fundraising Professionals Northwest Ohio Chapter | John Lechman, President

info@afpnwo.org | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax

© 2013-2018 AFPNWO, Toledo OH 43606 | All rights reserved.

 

Designed & hosted by
Jacq Connect