FREE Webinar


March 20, 2018

12:00 - 1:00 pm

Reservation Deadline: March 16, 2018

Although the webinar is FREE, reservations are required. A webinar will only be shown at a specific location if someone registers to attend by January 12th.

Select from Four Convenient Locations

  • Toledo (ABLE Office): 525 Jefferson Avenue Suite 300 
  • Defiance (ABLE Office): 1340 A West High St 
  • Findlay (LAWO Office): 1800 North Blanchard St Suite 109 
  • Sandusky (LAWO Office): 109 W. Water St Suite U

Approved for 1.0 CFRE Credit; documentation


Sponsored by

Toledo Community Foundation

Our thanks to The Toledo Community Foundation, whose generosity allows the AFP Northwest Ohio Chapter is able to provide this webinar FREE all interested nonprofit fundraising professionals, board members, and volunteers. Normally, AFP webinars would cost $79 for AFP members and $99 for non-members.

Location Sponsor


We greatly appreciate ABLE (Advocates for Basic Legal Equality, Inc.) and LAWO (Legal Aid of Western Ohio), who host our webinars each month. Because of their availability, nonprofit fundraising executives are able to select from four convenient locations to view our professional development webinars.



Why Today's Tactics Won't Work with Tomorrow's Donors

Laura MacDonald, CFRE - President, Benefactor Group

Laura FredericksIn this session, we’ll drill into charitable data such as the Giving USA numbers and other recent research to better understand the trends effecting donors and fundraisers. And we’ll see how those trends will demand new tactics if fundraisers are to connect with donors in the future and secure funding to propel their organization’s mission. 

Participants will:

  • Better understand the factors that shape giving: demographic, economic, and socio-political.
  • Learn how to adapt fundraising practices as donors’ behavior changes.
  • Participate in the movement that is attempting to elevate charitable giving above 2.1% of GDP.


About the Speaker

Laura MacDonald is president of Benefactor Group and a Certified Fundraising Executive (CFRE) with more than 25 years experience in nonprofit leadership, fundraising and philanthropy.  In 1999 she established a consulting firm to serve the needs of those who serve the common good:  nonprofit institutions, donors and civic leaders.  She is a frequent speaker at local, regional and national conferences.  

Giving USALaura chairs the editorial review board for Giving USA:  The Annual Report on Philanthropy, the seminal publication reporting on the sources and uses of charitable giving in the United States.  She is a member of the Association for Fundraising Professionals and was named the Central Ohio Chapter's "Fundraising Professional of the Year" in 2007.  







AFP Ten Star ChapterFriends of DiversityAssociation of Fundraising Professionals Northwest Ohio Chapter

John D. Lechman, CFRE, Chapter President | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax


© 2013 - 2018 AFPNWO, Toledo OH 43606 | All rights reserved.




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Ten Star Gold Chapter


Friends of Diversity Award

Association of Fundraising Professionals Northwest Ohio Chapter | John Lechman, President | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax

© 2013-2018 AFPNWO, Toledo OH 43606 | All rights reserved.


Designed & hosted by
Jacq Connect