FREE Webinar


January 16, 2018

12:00 - 1:00 pm

Reservation Deadline: January 12, 2018

Although the webinar is FREE, reservations are required. A webinar will only be shown at a specific location if someone registers to attend by January 12th.

Select from Four Convenient Locations

  • Toledo (ABLE Office): 525 Jefferson Avenue Suite 300 
  • Defiance (ABLE Office): 1340 A West High St 
  • Findlay (LAWO Office): 1800 North Blanchard St Suite 109 
  • Sandusky (LAWO Office): 109 W. Water St Suite U

Approved for 1.0 CFRE Credit; documentation


Sponsored by

Toledo Community Foundation

Our thanks to The Toledo Community Foundation, whose generosity allows the AFP Northwest Ohio Chapter is able to provide this webinar FREE all interested nonprofit fundraising professionals, board members, and volunteers. Normally, AFP webinars would cost $79 for AFP members and $99 for non-members.

Location Sponsor


We greatly appreciate ABLE (Advocates for Basic Legal Equality, Inc.) and LAWO (Legal Aid of Western Ohio), who host our webinars each month. Because of their availability, nonprofit fundraising executives are able to select from four convenient locations to view our professional development webinars.



Strategic Planning for
Maximum Fundraising Success

  • Bob Carter, CFRE - Chairman, Bob Carter Companies
  • Martha H. Schumacher, CFRE, ACFRE, MInstF (AdvDip) - President, Hazen, Inc.

Do you have a strategic plan? If so, are your fundraising efforts in concert and alignment with the plan? If not, are you struggling to get buy-in for creating a strategic plan at your organization? Join us as we discuss how to create and leverage your strategic plan to motivate your staff team, engage your Board, and inspire your donors to make more meaningful long-term investments in your organization.

Attendees will learn how to:

(1) Build a strategic plan that simultaneously meets your culture where it currently lives, and motivates staff and volunteer leaders to stretch, grow and embrace change moving forward.

(2) Craft a vision statement that intersects, complements, and aligns with your strategic, action, and fund development plans.

(3) Diagnose and treat organizational illnesses that often hinder efforts to move your organization in the right direction strategically.

(4) Maximize buy-in and engagement with internal and external stakeholders, including building meaningful partnerships with current and future philanthropic investors.


About the Speakers

Bob CarterBob Carter, CFRE, is an expert in developing major and mega-fundraising campaigns and philanthropic strategies for donors. Institutional governance, direction and change management also gets his attention. His perspective on strategies and tactics is shaped by having chaired seven nonprofit boards and from serving as counsel to hundreds of clients of all sizes and complexity in successful endeavors. His history of four decades of this work around the globe helps with perspective and vision for diverse and successful service models.

Prior to forming the Bob Carter Companies, Bob spent three years as a Senior Advisor for Changing Our World and Omnicom Nonprofit Group. Before this, Bob spent 26 years with Ketchum, one of America’s largest fundraising consulting companies. The last 15 years with Ketchum, Bob was the President & CEO.

Martha H. SchumacherMartha H. Schumacher, CFRE, ACFRE, MInstF (AdvDip), has 25 years of thought leader experience in the nonprofit sector. Her greatest passions are change management, major gifts training, capital campaign strategy, and staff and board development. She launched Hazen in 2003, where she has partnered with more than 75 nonprofits, including American Red Cross, National Geographic Society, Epilepsy Foundation, and Best Buddies International. Previously, she was the Vice President for Development at Defenders of Wildlife.

Martha is the Chair-Elect of the Association of Fundraising Professionals (AFP), and she served as President of the AFP Washington DC Metro Area Chapter (AFP/DC), where she was recognized as Outstanding Professional Fundraiser of the Year. Martha holds the International Advanced Diploma in Fundraising with Distinction as well as the CFRE and ACFRE credentials.






AFP Ten Star ChapterFriends of DiversityAssociation of Fundraising Professionals Northwest Ohio Chapter

Erin McPartland, Chapter President | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax


© 2013 - 2019 AFPNWO, Toledo OH 43606 | All rights reserved.




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Ten Star Gold Chapter


Friends of Diversity Award

Association of Fundraising Professionals Northwest Ohio Chapter | John Lechman, President | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax

© 2013-2018 AFPNWO, Toledo OH 43606 | All rights reserved.


Designed & hosted by
Jacq Connect